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Angry Orchard
Analysis
Mobile Website:
The biggest piece of Angry Orchard's mobile marketing is its excellent mobile-optimized website.
The big payout for visiting the cite is that it features talking trees that allow visitors to answer prompted questions. After a user answers the question he is rewarded by hearing the tree say his answer. Furthermore, users are able to share their answer through social media spreading brand awareness further through customer advocates. Answers to the trees questions are also decorating the trees on the nonmobile website.
Like many other mobile websites for breweries, the Angry Orchard mobile site helps users find their locations to buy their drinks by having the user provide a zip code.
Lastly, the mobile site offers flavor profile describling the flavor of the drink and offering suggestions of food to pair with the beverage.
Talk to the Tree
Find a Drink
Flavor Profile
See What Others Are Saying
Share Your Thoughts With Others
QR Codes:
The kicker that seperates Angry Orchard's mobile marketing campaign from other similar companies' is their fantastic use of QR codes. On their bottles the place QR codes with the call to action "Talk to the Tree." This code then sends users to the mobile website were they can talk to the trees. This is a perfect placement for a QR code because it is easily accessable and scanable for costumers. Plus it has a great pay out on the other end that users are later able to share via social media.
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